Product design and branding
Ovara came to us with a three-product range and one rule: everything on the label, in full. We designed the identity, the packaging art direction, the campaign and the website that carries it all.
We worked with a global supplement brand to turn honest dosing into a range people keep on the shelf.
The work:
Brand identity, packaging art direction, social campaign, web design & development
The impact areas:
Health, supplements, direct to consumer
By the numbers
What went into the Fridgy Brand.
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brand photographs
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slide brand CI presentation
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weeks to develop
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page brand ci document
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Products developed
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Sociale media templates
the range
Three products, one ritual
01
Prime
Adaptogens and B-complex for steady output without the spike. Taken on waking.
02
Sustain
Electrolytes, protein and tart cherry to close the gap after training.
03
Rebuild
Magnesium and glycine to settle the nervous system overnight.
Discover the Ovara system
Built to hold together
The website built to sell.
Nobody buys a supplement they cannot read, so the page leads with the label rather than the promise: a full-bleed photograph, the three-product ritual, the dosing in full, then reviews and the subscription above the fold on mobile.
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Pages
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Products
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Objective
The brand book
Fifteen slides of house rules
We came in asking for a label and left with a brand. Spaark built the range, the campaign and the site in five weeks.
Kim de Villiers
Ovara Founder
They took a shelf full of rough ideas and made something that finally looked like it belonged.
Ruan de Villiers
Ovara Founder