Platform development

Loop logo with an orange ember dot inside a ring and the Loop wordmark

Loop asked for a shared file link and left with a product. We designed the identity, the client portal and the launch site, so one link carries the deliverable, the notes pinned to it and the approval that closes the round.

We collaborated with a Cape Town studio to turn an internal review board into a portal 150 studios now run on.

The work:
Brand identity, UI design, Prototype, Launch campaign

The impact areas:
Technology, Innovation, Creative operations

Loop project dashboard on a smartphone: brand refresh progress and review queue
Loop client portal website on a laptop: Feedback that moves work forward, designed by Spaark

By the numbers

What went into the Fridgy Brand.

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studios onboarded

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Uniqe app sceens developed

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weeks to develop

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slide brand ci document

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page responsive website

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Sociale media templates

the flow

Three steps & three screens

Loop mobile landing screen: Feedback that moves work forward, a client portal for studios
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Landing

The promise in four words, with the proof cards a studio actually gets asked about.

Loop app dashboard screen: active project progress, review velocity and items to approve
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Your round

Progress, velocity and the three things waiting on you. Anything approved drops out of the list.

Loop client portal mobile screen showing logo, website and social deliverables for review
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Deliverables

The work at full width, notes pinned in place, and one ember button that closes the round.

Discover the Loop system

Built to hold together

Loop brand colours in ember orange, flare orange, deep ember and near-black
Loop brand typeface Hanken Grotesk in light, regular and medium
Loop logo breakdown: ring and ember dot mark with the Loop wordmark
Loop v2 launch social post: Feedback that moves work forward, now live
Loop social post: review a round from anywhere, two smartphone app screens
Loop social post: 98% of review rounds now close within one working day
Loop social post: a new front door for studios, website on a laptop browser

The website to complement

Clients arrive before they trust a studio with the next round, so the page leads with the mechanic rather than the pitch: the promise, the proof a studio gets asked for, the three-step process and the numbers, all above the signup.

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Pages

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step system

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product focus
Loop website on a laptop in a dark studio: Feedback that moves work forward

The brand book

Eleven slides of house rules

What started as a simple request for a shared file link turned into a full brand transformation. Spaark delivered our wordmark, review flow, and launch site in a remarkably tight six-week window.

Rina Okafor

Loop

We brought Spaark a raw, functional internal concept, and they turned it into a sleek, elevated representation of our brand. turnaround was fast, and the final deliverable completely elevated our output.

Thabo Mokoena

Loop Studio Lead

Need more?

View our other projects

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Get in touch to explore how we can help your business thrive. matthew@spaark.co.za