Platform development

Loop asked for a shared file link and left with a product. We designed the identity, the client portal and the launch site, so one link carries the deliverable, the notes pinned to it and the approval that closes the round.
We collaborated with a Cape Town studio to turn an internal review board into a portal 150 studios now run on.
The work:
Brand identity, UI design, Prototype, Launch campaign
The impact areas:
Technology, Innovation, Creative operations


By the numbers
What went into the Fridgy Brand.
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studios onboarded
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Uniqe app sceens developed
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weeks to develop
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slide brand ci document
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page responsive website
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Sociale media templates
the flow
Three steps & three screens

Landing
The promise in four words, with the proof cards a studio actually gets asked about.

Your round
Progress, velocity and the three things waiting on you. Anything approved drops out of the list.

Deliverables
The work at full width, notes pinned in place, and one ember button that closes the round.
Discover the Loop system
Built to hold together







The website to complement
Clients arrive before they trust a studio with the next round, so the page leads with the mechanic rather than the pitch: the promise, the proof a studio gets asked for, the three-step process and the numbers, all above the signup.
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Pages
0
step system
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product focus

The brand book
Eleven slides of house rules











What started as a simple request for a shared file link turned into a full brand transformation. Spaark delivered our wordmark, review flow, and launch site in a remarkably tight six-week window.
Rina Okafor
Loop
We brought Spaark a raw, functional internal concept, and they turned it into a sleek, elevated representation of our brand. turnaround was fast, and the final deliverable completely elevated our output.
Thabo Mokoena
Loop Studio Lead
